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BGMEA President Faruque Hasaan said apparel merchandisers can make more contributions to the development of Bangladesh apparel industry by honing their professional skills in line with the changing business trends and evolution of the discipline of export merchandising.
Merchandisers play an important role in the industry since they act as a bridge among manufacturers, brands and retailers. They present products at the right time, at the right place, in the right quantity and at the right price to maximize sales. So their role is very important for the sector, he said.
Faruque Hassan made the remarks while addressing the Merchandiser’s Conference 2022 as the chief guest. The Apparel Merchandiser Foundation of Bangladesh organized the event in Dhaka on March 4.
BGMEA Directors Md. Khosru Chowdhury and Abdullah Hil Rakib also attended the program as special guests.
BGMEA President Faruque Hassan urged the apparel merchandisers to develop their negotiating skills for better marketing.
He also called for promoting the strengths and positive developments of the industry while dealing with buyers.
It would help to promote the industry globally, he added.