Sean Cady, Vice President of Global Sustainability, Responsibility and Trade at VF Corporation, met with Faruque Hassan, President of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) on March 13.

The meeting was also attended by incoming President of BGMEA S. M. Mannan (Kochi), Vice President Md. Nasir Uddin, Directors Asif Ashraf, Abdullah Hil Rakib, newly elected Directors of BGMEA for 2024-2026 term Mohammad Sohel Sadat, Ashikur Rahman (Tuhin), Saifuddin Siddiquie Sagar, and Md. Rezaul Alam (Miru).

Jessica Nursoo, Regional Director – South Asia and Indonesia was present at the meeting.

The discussions covered various aspects of the sector, including its current situation, growth potential, long-term vision, and ongoing efforts to enhance industry competitiveness.

A key focus of the meeting was exploring avenues to strengthen VF Corporation's business presence in Bangladesh and fostering a deeper relationship with the renowned apparel brand.

Both sides also talked about potential collaboration on achieving shared sustainability goals, particularly supporting VF's Bangladeshi suppliers in adopting sustainable practices in manufacturing process. 

Their discussion also encompassed collaborative opportunities in skills development, especially mid-level management, and workers’ welfare initiatives. 

Faruque Hassan urged VF Corporation to strengthen its partnership with Bangladeshi suppliers to enhance their capabilities in designing and manufacturing high-demand apparel products.

Highlighting the industry's commitment to sustainable growth, he mentioned the BGMEA's Sustainability Strategic Vision 2030 which outlines a roadmap for sustainable industry growth that prioritizes positive environmental and social impact. 

The BGMEA President called upon VF Corporation to increase its sourcing of garments, particularly high-value products, from Bangladesh.

He also requested VF Corporation to consider collaboration with BGMEA University of Fashion and Technology (BUFT) to develop the knowledge and skills of its students in fashion design, product development, and other relevant fields.