BGMEA Directors Asif Ibrahim and Miran Ali emphasized that sustainability efforts must be rewarded with sustainable prices from the Italian brands.

They mentioned this while attending a workshop titled "Fashion Industry 2030: Reshaping the Future through Sustainability and Responsible Innovation".

The Italian Embassy in Dhaka organized the event at the capital’s Hotel Westin on Monday morning.

The Directors also highlighted BGMEA's projects and initiatives in the area of fashion and sustainability.

At the workshop, Fashion and Sustainability experts from Italy made several presentations on emerging trends, technology and innovation.